If I'm to believe the hype, merely hours after consuming this $5 frozen treat with bright, pretty fresh fruit toppings I'm gonna start feeling cravings more powerful than a 8.0 earthquake. Neither traffic along Santa Monica Blvd., long lines nor notoriously difficult parking shall keep me away from Pinkberry.
Inconvenience notwithstanding, there's not much to object to here. I like the not too sweet, plain tangy yogurt and love the shop's lively and sophisticated design. The cultural milieu is interesting. Pinkberry's organization is admirable; I've never been served a to-go snack or drink item that's affixed with a computer-printed label specifying my name and order.
Yet a few days pass and all I have are these generic compliments. So, do I gotta have it? Nope. I'll be trying Scoops tonight and going back to Pazzo Gelato later this week instead.
And what's this about 30 new planned Pinkberry locations (one of which is replacing one of my family favorite spots, Cafe Chapeau on Larchmont)? I wish them well, but remember when Penguins yogurt took L.A. by storm in the 80s? I don't think global warming is to blame for the disappearance of that fad.