Before there was Pinkberry...

Every culture's popular paper products -- notebooks and doodle pads and such -- speak volumes about its character and quirks. 

The intriguing art supply mecca Vertecchi has always been one of my favorite stores in Rome.  It was a place I visited frequently and came away with many of the shop's signature blue and green striped bags. 

Vertecchi had a large stock of curious notebooks, the covers of which depicted fruits and veggies re-imagined in unnatural colors -- and in English, of course.  These were an instant hit with us American students, and over the years I bought a lot of the books in different sizes and colors for myself and as gifts.

Given the current profusion of Pinkberries, Red Mangoes and the like imported via Asia, it appears mismatching fruits and colors has a special cache in various foreign cultures. 

So hear that, Pinkberry?  In one respect, Italy might already be primed for your arrival.  Yet doubtful that overpriced tart fluff can ever usurp their treasured national frozen dessert, so best to keep the expansion plan in check over there.   

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