The removal of the landmark sign means the following story can never again transpire. This overheard conversation would've made a perfect Metropolitan Diary entry. Believe me, I had to I resist the temptation to write to the Times pretending to be a passerby. Good thing I must've still been riding high from that one Met Diary submission I got printed in early '98.
Anyway, so my Jewish friend, let's call her Miss E, was dating a shegetz (the semi-offensive term for gentile man people rarely know, unlike it's feminine counterpart).
While walking up Second Avenue at 10th Street the BF points to a sign with oddly psychedelic, Hebraic style lettering and asks her to translate.
"What do you mean?" she replies.
"I don't know what it says. You read Hebrew, right?"
"Um, no. And for your information, it says 'Second Avenue Deli'."